When you want to make a positive difference in the world using the leverage of entrepreneurship (to both create something of value AND escape the corporate world for good ^^), you need a valid IDEA.
A concept that can translate your ambition into a clear value proposition, to link your key talents & offer with a key need for your clients or beneficiaries.
In this blog article, I want to share with you the #1 mistake I see impact-driven entrepreneurs do (and that I did myself, several times in fact!) when it comes to validating their idea before launching it.
Indeed, this validation phase can happen at different time in your entrepreneurial journey :
- At the very beginning, when your entrepreneurial journey is just starting and you spend weeks (sometime even months… or years?!) perfecting your concept,
- When developing a new product or service to serve a need you’ve identified while serving your first few clients,
- When you feel the need to pivot – and start planning a whole new direction for your business,
- When looking at scaling your impact with a more replicate model…
NOT doing the mistake Caroline – our Visual Storyteller – and I explain below will save you a lot of time, facilitate your sales (who doesn’t want that?!) and potentially prevent you from giving up your whole ambition if an idea is “not working”.
Solène is the Chief Empowerment Officer of Creators for Good.
She developed a methodology that allows Global Citizen to start and grow their own impactful businesses from anywhere in the world – and with no need for investors or government support.