Hello, (aspiring) entrepreneur friend!

If your mouse clicks have led you to this article, it’s certainly because you’re contemplating venturing into entrepreneurship…. and you’re wondering if it’s necessary to add finding a new co-founder on your already super long to-do list.

Or perhaps you’ve already embarked on the adventure, solo or with others, and are wondering if you made the right choice.

Well, you’ve come to the right place! In just a few minutes of available brain time, I will share in this article the keys you need to define, for good, whether or not co-foundation is made for you.

The short answer is: It all depends.

And I can say it with even more confidence because I have been an entrepreneur myself for a number of years and have made several different choices: I launched ‘Creators for Good’ as a solo entrepreneur (in 2014) and the ‘Changemakers Association’ with a business partner (in 2016).

Thanks to these different entrepreneurial experiences, I am convinced that it’s essential to choose the path that will be most beneficial to YOUR project.

I therefore take this opportunity to encourage you NOT to listen to the advice of people who only swear by one way of doing things (usually the way that best suits them!).

I noticed that there is sometimes even a form of “social pressure” to collaborate at all costs, as if the desire to go solo were a selfish (or suicidal) act.

Without further ado, here is THE question you need to ask yourself in order to define whether or not it is better for you to find a co-founder:

What is the reason behind your entrepreneurial project?

An idea as such, or a life choice?

Option 1: Entrepreneurship comes from a (revolutionary) idea

Before you even decide to change your life to become a project promoter, an idea has begun to take shape in your head. It seemed so important to you, so awesome, that you had the courage to consider ditching your predictable income for the opportunity of making this idea come to life.

In this case, it is very likely that this idea is “bigger than you”, that it is beyond you. It obviously needs your help to take form but you can soon need support to give life to this idea and make it reach its full potential.

>> In that case, looking for a co-founder is indeed a great idea!

Especially if:

  • You do not have the skills related to the core of the idea (support services are taught/delegated over time. But the heart of the business must be in alignment with the management team).
  • The idea requires external financing (bank/investors, who will tend to favour teams. It’s all a story of eggs and egg baskets…)
  • You plan to do something else with your life. Having one or more co-founders would be a good way to prepare for your departure without penalizing the idea’s development.

Option 2: The desire to be entrepreneurial stems from a life choice

Or perhaps your “business idea” came to mind so as to respond to a certain life choice. In your eyes, becoming an entrepreneur is – beyond offering such and such product/service – a means to work freely and in alignment with your values.

Very often, the entrepreneurs who are in your situation make this choice following a major change:

>> In that case, I would advise you to go solo.

Or perhaps your “business idea” came to mind so as to respond to a certain life choice. In your eyes, becoming an entrepreneur is – beyond offering such and such product/service – a means to work freely and in alignment with your values.

Very often, the entrepreneurs who are in your situation make this choice following a major change:

If you are at the start of your entrepreneurial adventure and are looking to find/validate your business idea:


Let’s define together the Sustainable Business Model that will allow you to BOTH have a positive impact AND generate significant revenues.

Click here to take part in the 10-day email course on a “SUSTAINABLE BUSINESS MODEL”

If you have launched your business a while ago but, despite all your efforts, you are not yet making a living:


It is high time to review your pricing strategy, and offer FAIR prices for yourself and your customers.

Click here to access the free 4-step video series “Pricing for Good”


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Solène is the Chief Empowerment Officer of Creators for Good.

She developed a methodology that allows Global Citizen to start and grow their own impactful businesses from anywhere in the world – and with no need for investors or government support.

Learn more!

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