Today, I will share with you 3 strategies to reach your goals in.the.long.run and have Sustainable results.
I know that being an ambitious entrepreneur, you might have big goals for your business in terms of impact & income… and if you’re like most of my clients you’d rather reach your goals sooner then later.
I am not here to say that short term goals are wrong (they can be great motivators indeed!) BUT I really want to highlight that as purpose-driven entrepreneurs on a mission to make a difference in the world… creating sustainable results should be a key priority as well.
It’s the difference between:
- Having 2 new clients this month… and having 2 new clients every months
- Getting invited to give a TEDx… and giving a keynote at a medium to big event every quarter
- Reaching 10K monthly revenue… and reaching 10K RECURRING monthly revenue
WHEN YOU AIM FOR LONG LASTING, RECURRING, SUSTAINABLE RESULTS, YOU ARE NOT JUST SECURING THE FUTURE OF YOUR BUSINESS : YOU’RE BUILDING UP YOUR CONFIDENCE AS WELL.
Who said entrepreneurs “had” to live ups and downs and never know what the future holds?!
That’s not something appealing to me (it might be exiting at the beginning, but in the long run it’s quite exhausting!!). I can share with you that now that’s it’s been over 4 years since launching Creators for Good, I have had some ups and downs and uncertainty at the begining of my journey… but that’s no longer the case.
>> I have build a system for my business to grow and impact more and more lives… with minimum 6 months of financial visibility that enables me to relax and not worry from one month to another.
This system is what I help my clients put in place as well, because no matter how ‘impatient’ they may be to reach their goals, I know that long term sustainability is what ultimately matters.
That’s why you’ll never see me promise to help you “reach 5K in 5 weeks” or any other claims that some coaches and mentors make… not only because it’s deceptive (those goals are reachable depending on where you already are in your business, and so claiming there is a formula anyone can apply and get similar results is just false), but also because I don’t think reaching this or that goal in the short run is what we should focus on!!
One of the thing I am very proud of, is the continuous results my clients achieve, even after we are done working together.
Last week, I received this uplifting email by one of my former clients:
Yes: 2 months after the end of our program, Kari continues to have great results… and even reaches her monthly goals by the 15th of the month ^^
Snowbawl effect accelerator: ON !
SO, DO YOU WANT TO KNOW HOW TO REACH GREAT LEVEL OF SUCCESS, MONTH-AFTER-MONTH, AND WITHOUT HAVING TO IMPLEMENT NEW STRATEGIES / CHANGE EVERYTHING YOU’RE DOING / REINVENT THE WHEEL / RESTART FROM SCRATCH EVERY TIME ?!
THERE ARE 3 KEY ELEMENTS TO REACH YOUR GOALS IN A SUSTAINABLE WAY:
1. BE ALIGNED WITH YOUR BUSINESS MODEL.
There are many things you COULD do, but only a few that 100% suits you. It’s important to make sure your business model is aligned with your personnality, otherwise you’ll feel exhausted after a few month and have very limited results.
In the case of Kari, she had launched a magazine for purpose-driven entrepreneurs. Altough the magazine had reach a certain level of success, she felt very tired by the “quantitative” work and craved more human interactions.
Together, we realized her personality was much more aligned with doing 1-on-1 work. She kept the magazine as a base for her marketing & visibility, but transitionned her offerings from quantitative to qualitative. She launched a coaching program on storytelling (her #1 talent!) and could feel how aligned it was for her with her very first client… who loved benefiting from those services so much she actually signed for another, bigger package at the end of their program !
Such amazing results from the very first client is a clear sign of alignement and FLOW :)
2. RECURRING RESULTS COMES FROM RECURRING SALES SYSTEMS.
If you are DYIing your marketing material, posting content and inspiration “by hand” on your social media accounts & website… then you can only get limited results. The day you stop working on your marketing, your visibility fades (and with it, your reach and possibility for potential clients to notice your solution!)
Just like a bicycle stops if you stop pedaling… but a car continues to run even long after you’ve actionned the key.
There are many potential systems and automations that can power your marketing & reach even without you being present / posting anything.
In the case of Kari, we designed and implemented an automated sales funnel (that’s a system to get website visitors to identify as prospects, get to know Kari & her impact, plus raise their hands when they feel ready to becomre a client)… that enables to get a consistent flow of prospects and clients
We also worked on her social media strategy (both organic and paid) to make sure she could have a big enough stream of prospects. By leveraging her time and stop “having to post on facebook & instagram everyday”, Kari free up some time and energy for other more impactful strategies, like giving workshops at a local co-working space, where her Storytelling insights were greatly appreciated !
3. TRANSFORMING YOUR MINDSET FOR LONG TERM RESULTS.
It might sound wierd to you, but most people work hard for small results… because that’s what they are comfortable with. Having great results in the long run, and without having to work hyper hard or burn out, requires a big mindset shift!
Most of us grew up in environments that though us life is hard, you need to work hard, money doesn’t grow in trees and it’s hard to make a living from something you enjoy / something that has a positive impact (so, imagine BOTH !!).
In the case of Kari, we looked in details into her money mindset and personality, in order to identify what might have been slowing her down so far. We also identified mantras and new mindsets to adpot in order for her to create positive results without feeling guilty or necessarly working ultra hard for them.
In her video testimonial, she shared that this piece has been the biggest transformation from our work together.
“Solene’s program helped me work through what was holding me back: my mindset and limiting beliefs. I learned to focus on the right things and fight procrastination.”
I strongly believe this is also what enables her results to continue to florish even after the end of our program ;) I am super proud of her impact and impact to be!
I hope those 3 strategies inspire you to create long-lasting, sustainable results for your purpose-driven business!
Solène is the Chief Empowerment Officer of Creators for Good.
She developed a methodology that allows Global Citizen to start and grow their own impactful businesses from anywhere in the world – and with no need for investors or government support.